Released on May 29, 2014
Saskatchewan continues efforts to reduce tobacco use among youth with View and Vote 5, an interactive program for students. Grade 6 to 12 students voted for the ad that would help them stay tobacco-free or quit using tobacco. They chose Terrie’s Tip Memorial as the winner.Health Minister Dustin Duncan today revealed the winning ad at Coronation Park School in Regina, just ahead of World No Tobacco Day (May 31).
“Encouraging our young people to make healthy choices is a priority for our government,” Duncan said. “View and Vote is a powerful tool to educate kids about the harmful effects of tobacco use.”
View and Vote gives students in Grades 6 to 12 an opportunity to view 12 of the world's best anti-tobacco TV ads. Teachers guide students as they watch the ads, and encourage them to discuss and think critically about tobacco use. Students select the ad they feel is the most effective in helping them stay tobacco-free or make them think about quitting.
The program has been part of government’s overarching tobacco reduction strategy since 2006. More than 3,200 students across the province participated in View and Vote 5, and more than a third chose Terrie’s Tip Memorial as the winning ad.
“View and Vote is an excellent way to interact with students about tobacco,” Coronation Park School Principal Greg Smith said. “The program was well received by our students. It made them see the harm that smoking and tobacco can cause, and think about leading a healthy lifestyle.”
The View and Vote 5 winning ad will run in movie theaters and online throughout the province in June.
To see the winning ad or for more information on tobacco reduction in Saskatchewan and supports to help people quit smoking, visit www.saskatchewan.ca/tobacco.
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For more information, contact:
Tyler McMurchy
Health
Regina
Phone: 306-787-4083
Email: tmcmurchy@health.gov.sk.ca