Released on December 14, 2011
The Highway Hotline today officially launched its Twitter account and reminded motorists about its Facebook page, as Saskatchewan's road information service offers more access points this winter.
"We're harnessing the power of social media tools as another means to quickly get important information to motorists to help plan their journeys," Highways and Infrastructure Minister Jim Reiter said. "We also want to tap into the audience using these popular forms of communication to raise awareness of our Highway Hotline."
Motorists following the Highway Hotline Twitter account will receive four types of road condition Tweets; highway closed, highway re-opened, travel not recommended and travel not recommended status removed. The Twitter account is @SKGovHwyHotline or can be accessed at https://twitter.com/#!/SKGovHwyHotline.
"We took the approach of providing only these priority highway alerts for motorists who want to follow us via Twitter," Reiter said.
Motorists are also reminded more detailed road information and tips are available on the Highway Hotline and on the page on Facebook.
"The Facebook page's regular updates encompass broad trends or themes that drivers should know about, while the updates always include a website link indicating where to find the most current information," Reiter said. "Travellers visiting the page can also leave comments and basic questions about road conditions and activities, which gives us the opportunity to be more customer focused."
The page can be accessed at www.facebook.com/SaskatchewanHighwayHotline or searched in Facebook by typing Saskatchewan Highway Hotline.
The main Highway Hotline webpage at www.highways.gov.sk.ca/road-conditions/ shows the service's various access points for information, such as interactive maps, text reports for traditional web browsers and mobile handheld devices, telephone numbers and social media.
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For more information, contact:
Dan Palmer
Highways and Infrastructure
Regina
Phone: 306-787-4805
Email: dan.palmer@gov.sk.ca